ALVIDA

Its time to say bye!
Now that i have your attention, no am going nowhere. Its time to say bye to the old and say a big HI to the new, and am talking about the new Radio Mirchi Jingle.
For most the first reaction would offcourse be "So?What's the big deal?"Well, a big deal for me for sure. Takes me back five years, when we a bunch of unknown and little known people came together from all parts of delhi thru rigourous levels of auditions and interviews to finally be the core MIRCHI team. I remember the day so clearly, when at our bahadurshah zafar marg office, we all met in the conference room.Introductions followed by initiation, training and offcourse the Pizzas from Dominoz and we were all loving it.
In the days to come, we "heard" the station Radio Mirchi for the very fist time. I remember recording mock shows and listening/anaylysing it while driving. And everytime the Mirchi jingle would play, i had goose bumps.Mirchi is afterall,my baby.everytime it played, everyone in the car knew they had to shut up and listen...it was an anthemn!
The anthemn played on every hour thru the last 4 and a half years at the top of the hour, so much so that listeners would actually see the time to check if it was one o clock or whatever!That was the precision of the Vicky Station Jingle, as we called it.
Like all things in life, this too shall change from the 5th of Dec07.Its been a long innings....29th April 02 to 5th Dec07.Its time to say Alivida, time to bade goodbye to vicky and say HI to the new age musicians Vishal and Shekhar's compostion.A new voice, a new feel, brighter, happier tune fitting just perfectly with the Christmas and New Year feel.
Heard it the other day and if i know your taste...you shall love it too...and trust me in a week or two you shall be humming along.